Available for New Projects
Available for New Projects
Available for New Projects
I'm Jacob Shaw,
and I live for great
language
and clever content.
I was the six-year-old doodling ad ideas and fixing typos on the kids' menu at restaurants (then later rewording the specials to better reflect value proposition and brand voice). To the surprise of no one, I worked the next 16 years toward degrees in Film & Media and Psycholinguistics and have been specializing at the nexus of words, visuals, and consumer behavioral science ever since.
My passion is crafting fun, impactful, high-performing copy and concepts, honed through experience in on-set creative production and in strategic consulting at Kantar, where I continue to study how brands think, how to disrupt (and when not to), and how to benchmark campaign success.
I also lead the team behind Phissy, the #1 app in 30+ countries for rating and syncing restaurant orders. I am an independent filmmaker, nonprofit bakery co-founder, and caricaturist.
I'm Jacob Shaw,
and I live for great
language
and clever content.
I was the six-year-old doodling ad ideas and fixing typos on the kids' menu at restaurants (then later rewording the specials to better reflect value proposition and brand voice). To the surprise of no one, I worked the next 16 years toward degrees in Film & Media and Psycholinguistics and have been specializing at the nexus of words, visuals, and consumer behavioral science ever since.
My passion is crafting fun, impactful, high-performing copy and concepts, honed through experience in on-set creative production and in strategic consulting at Kantar, where I continue to study how brands think, how to disrupt (and when not to), and how to benchmark campaign success.
I also lead the team behind Phissy, the #1 app in 30+ countries for rating and syncing restaurant orders. I am an independent filmmaker, nonprofit bakery co-founder, and caricaturist.
I'm Jacob Shaw,
and I live for great
language
and clever content.
I was the six-year-old doodling ad ideas and fixing typos on the kids' menu at restaurants (then later rewording the specials to better reflect value proposition and brand voice). To the surprise of no one, I worked the next 16 years toward degrees in Film & Media and Psycholinguistics and have been specializing at the nexus of words, visuals, and consumer behavioral science ever since.
My passion is crafting fun, impactful, high-performing copy and concepts, honed through experience in on-set creative production and in strategic consulting at Kantar, where I continue to study how brands think, how to disrupt (and when not to), and how to benchmark campaign success.
I also lead the team behind Phissy, the #1 app in 30+ countries for rating and syncing restaurant orders. I am an independent filmmaker, nonprofit bakery co-founder, and caricaturist.
Recent Clients
Recent Clients
Recent Clients
Specialties
Turning words and pixels into something people actually care about.
Specialties
Turning words and pixels into something people actually care about.
Specialties
Turning words and pixels into something people actually care about.
Language & Storytelling
Copywriting and screenwriting in 4 languages, adhering to or helping you define/refine your signature, ownable brand voice to hook, engage, and persuade consumers.
Language & Storytelling
Copywriting and screenwriting in 4 languages, adhering to or helping you define/refine your ownable brand voice to hook, engage, and persuade consumers.
Language & Storytelling
Copywriting and screenwriting in 4 languages, adhering to or helping you define/refine your signature, ownable brand voice to hook, engage, and persuade consumers.
Brand Identity & Creative Execution
Ideation through implementation of standout multimedia campaigns, powered by expertise producing media and conducting market research for top global brands.
Brand Identity & Creative Execution
Ideation through implementation of standout multimedia campaigns, powered by expertise producing media and conducting market research for top global brands.
Brand Identity & Creative Execution
Ideation through implementation of standout multimedia campaigns, powered by expertise producing media and conducting market research for top global brands.
Product Strategy & Experience Design
Concept to canvas to commerce, blending user-centered design with impactful UX writing to ensure seamless, intuitive flow.
Product Strategy & Experience Design
Concept to canvas to commerce, blending user-centered design with impactful UX writing to ensure seamless, intuitive flow.
Product Strategy & Experience Design
Concept to canvas to commerce, blending user-centered design with impactful UX writing to ensure seamless, intuitive flow.
"What I enjoy most about Jacob is his shared excitement in what we are doing. He’s genuinely interested in finding out why our ads perform, and he is happy to share that joy like the teacher who takes pride in your learning. Nothing makes a client feel better than to hear that he gets a smile on his face when he sees a(nother) note in his inbox. Jacob works with us like we’re the only client he has."
Amy Rogovin
Strategy Advisor, Research & Insights
"Jacob’s exceptional writing skills produce engaging and actionable insights. His strong client communication fosters trust and collaboration, ensuring a seamless experience for all stakeholders. Notably, his development of a linguistic analysis has been a game-changer, showcasing innovation and helping our client better understand the sentiments of its consumers. Jacob’s best-in-class work on the media business helped us win a $250K+ brand tracking initiative."
Maryclare Foster Roos
Vice President, Growth & Strategy
“I have never known anyone with an eye for grammar and language like Jacob. His work was so impressive that we asked him to stay on to redesign our key assets, performing a thorough and detailed audit with attention to messaging, and a strong focus on user experience and flow.”
Marci Klein, MD
Chief Executive Officer
"What I enjoy most about Jacob is his shared excitement in what we are doing. He’s genuinely interested in finding out why our ads perform, and he is happy to share that joy like the teacher who takes pride in your learning. Nothing makes a client feel better than to hear that he gets a smile on his face when he sees a(nother) note in his inbox. Jacob works with us like we’re the only client he has."
Amy Rogovin
Strategy Advisor, Research & Insights
"Jacob’s exceptional writing skills produce engaging and actionable insights. His strong client communication fosters trust and collaboration, ensuring a seamless experience for all stakeholders. Notably, his development of a linguistic analysis has been a game-changer, showcasing innovation and helping our client better understand the sentiments of its consumers. Jacob’s best-in-class work on the media business helped us win a $250K+ brand tracking initiative."
Maryclare Foster Roos
Vice President, Growth & Strategy
“I have never known anyone with an eye for grammar and language like Jacob. His work was so impressive that we asked him to stay on to redesign our key assets, performing a thorough and detailed audit with attention to messaging, and a strong focus on user experience and flow.”
Marci Klein, MD
Chief Executive Officer
"What I enjoy most about Jacob is his shared excitement in what we are doing. He’s genuinely interested in finding out why our ads perform, and he is happy to share that joy like the teacher who takes pride in your learning. Nothing makes a client feel better than to hear that he gets a smile on his face when he sees a(nother) note in his inbox. Jacob works with us like we’re the only client he has."
Amy Rogovin
Strategy Advisor, Research & Insights
"Jacob’s exceptional writing skills produce engaging and actionable insights. His strong client communication fosters trust and collaboration, ensuring a seamless experience for all stakeholders. Notably, his development of a linguistic analysis has been a game-changer, showcasing innovation and helping our client better understand the sentiments of its consumers. Jacob’s best-in-class work on the media business helped us win a $250K+ brand tracking initiative."
Maryclare Foster Roos
Vice President, Growth & Strategy
“I have never known anyone with an eye for grammar and language like Jacob. His work was so impressive that we asked him to stay on to redesign our key assets, performing a thorough and detailed audit with attention to messaging, and a strong focus on user experience and flow.”
Marci Klein, MD
Chief Executive Officer
"What I enjoy most about Jacob is his shared excitement in what we are doing. He’s genuinely interested in finding out why our ads perform, and he is happy to share that joy like the teacher who takes pride in your learning. Nothing makes a client feel better than to hear that he gets a smile on his face when he sees a(nother) note in his inbox. Jacob works with us like we’re the only client he has."
Amy Rogovin
Strategy Advisor, Research & Insights
"Jacob’s exceptional writing skills produce engaging and actionable insights. His strong client communication fosters trust and collaboration, ensuring a seamless experience for all stakeholders. Notably, his development of a linguistic analysis has been a game-changer, showcasing innovation and helping our client better understand the sentiments of its consumers. Jacob’s best-in-class work on the media business helped us win a $250K+ brand tracking initiative."
Maryclare Foster Roos
Vice President, Growth & Strategy
“I have never known anyone with an eye for grammar and language like Jacob. His work was so impressive that we asked him to stay on to redesign our key assets, performing a thorough and detailed audit with attention to messaging, and a strong focus on user experience and flow.”
Marci Klein, MD
Chief Executive Officer
"What I enjoy most about Jacob is his shared excitement in what we are doing. He’s genuinely interested in finding out why our ads perform, and he is happy to share that joy like the teacher who takes pride in your learning. Nothing makes a client feel better than to hear that he gets a smile on his face when he sees a(nother) note in his inbox. Jacob works with us like we’re the only client he has."
Amy Rogovin
Strategy Advisor, Research & Insights
"Jacob’s exceptional writing skills produce engaging and actionable insights. His strong client communication fosters trust and collaboration, ensuring a seamless experience for all stakeholders. Notably, his development of a linguistic analysis has been a game-changer, showcasing innovation and helping our client better understand the sentiments of its consumers. Jacob’s best-in-class work on the media business helped us win a $250K+ brand tracking initiative."
Maryclare Foster Roos
Vice President, Growth & Strategy
“I have never known anyone with an eye for grammar and language like Jacob. His work was so impressive that we asked him to stay on to redesign our key assets, performing a thorough and detailed audit with attention to messaging, and a strong focus on user experience and flow.”
Marci Klein, MD
Chief Executive Officer
"What I enjoy most about Jacob is his shared excitement in what we are doing. He’s genuinely interested in finding out why our ads perform, and he is happy to share that joy like the teacher who takes pride in your learning. Nothing makes a client feel better than to hear that he gets a smile on his face when he sees a(nother) note in his inbox. Jacob works with us like we’re the only client he has."
Amy Rogovin
Strategy Advisor, Research & Insights
"Jacob’s exceptional writing skills produce engaging and actionable insights. His strong client communication fosters trust and collaboration, ensuring a seamless experience for all stakeholders. Notably, his development of a linguistic analysis has been a game-changer, showcasing innovation and helping our client better understand the sentiments of its consumers. Jacob’s best-in-class work on the media business helped us win a $250K+ brand tracking initiative."
Maryclare Foster Roos
Vice President, Growth & Strategy
“I have never known anyone with an eye for grammar and language like Jacob. His work was so impressive that we asked him to stay on to redesign our key assets, performing a thorough and detailed audit with attention to messaging, and a strong focus on user experience and flow.”
Marci Klein, MD
Chief Executive Officer
"What I enjoy most about Jacob is his shared excitement in what we are doing. He’s genuinely interested in finding out why our ads perform, and he is happy to share that joy like the teacher who takes pride in your learning. Nothing makes a client feel better than to hear that he gets a smile on his face when he sees a(nother) note in his inbox. Jacob works with us like we’re the only client he has."
Amy Rogovin
Strategy Advisor, Research & Insights
"Jacob’s exceptional writing skills produce engaging and actionable insights. His strong client communication fosters trust and collaboration, ensuring a seamless experience for all stakeholders. Notably, his development of a linguistic analysis has been a game-changer, showcasing innovation and helping our client better understand the sentiments of its consumers. Jacob’s best-in-class work on the media business helped us win a $250K+ brand tracking initiative."
Maryclare Foster Roos
Vice President, Growth & Strategy
“I have never known anyone with an eye for grammar and language like Jacob. His work was so impressive that we asked him to stay on to redesign our key assets, performing a thorough and detailed audit with attention to messaging, and a strong focus on user experience and flow.”
Marci Klein, MD
Chief Executive Officer
"What I enjoy most about Jacob is his shared excitement in what we are doing. He’s genuinely interested in finding out why our ads perform, and he is happy to share that joy like the teacher who takes pride in your learning. Nothing makes a client feel better than to hear that he gets a smile on his face when he sees a(nother) note in his inbox. Jacob works with us like we’re the only client he has."
Amy Rogovin
Strategy Advisor, Research & Insights
"Jacob’s exceptional writing skills produce engaging and actionable insights. His strong client communication fosters trust and collaboration, ensuring a seamless experience for all stakeholders. Notably, his development of a linguistic analysis has been a game-changer, showcasing innovation and helping our client better understand the sentiments of its consumers. Jacob’s best-in-class work on the media business helped us win a $250K+ brand tracking initiative."
Maryclare Foster Roos
Vice President, Growth & Strategy
“I have never known anyone with an eye for grammar and language like Jacob. His work was so impressive that we asked him to stay on to redesign our key assets, performing a thorough and detailed audit with attention to messaging, and a strong focus on user experience and flow.”
Marci Klein, MD
Chief Executive Officer
"What I enjoy most about Jacob is his shared excitement in what we are doing. He’s genuinely interested in finding out why our ads perform, and he is happy to share that joy like the teacher who takes pride in your learning. Nothing makes a client feel better than to hear that he gets a smile on his face when he sees a(nother) note in his inbox. Jacob works with us like we’re the only client he has."
Amy Rogovin
Insights and Strategy Advisor
"What I enjoy most about Jacob is his shared excitement in what we are doing. He’s genuinely interested in finding out why our ads perform, and he is happy to share that joy like the teacher who takes pride in your learning. Nothing makes a client feel better than to hear that he gets a smile on his face when he sees a(nother) note in his inbox. Jacob works with us like we’re the only client he has."
Amy Rogovin
Insights and Strategy Advisor
“I have never known anyone with an eye for grammar and language like Jacob. His work was so impressive that we asked him to stay on to redesign our key assets, performing a thorough and detailed audit with attention to messaging, and a strong focus on user experience and flow.”
Marci Klein, MD
Chief Executive Officer
“I have never known anyone with an eye for grammar and language like Jacob. His work was so impressive that we asked him to stay on to redesign our key assets, performing a thorough and detailed audit with attention to messaging, and a strong focus on user experience and flow.”
Marci Klein, MD
Chief Executive Officer
"Jacob’s exceptional writing skills produce engaging and actionable insights. His strong client communication fosters trust and collaboration, ensuring a seamless experience for all stakeholders. Notably, his development of a linguistic analysis has been a game-changer, showcasing innovation and helping our client better understand the sentiments of its consumers. Jacob’s best-in-class work on the media business helped us win a $250K+ brand tracking initiative."
Maryclare Foster Roos
Vice President, Growth & Strategy
"Jacob’s exceptional writing skills produce engaging and actionable insights. His strong client communication fosters trust and collaboration, ensuring a seamless experience for all stakeholders. Notably, his development of a linguistic analysis has been a game-changer, showcasing innovation and helping our client better understand the sentiments of its consumers. Jacob’s best-in-class work on the media business helped us win a $250K+ brand tracking initiative."
Maryclare Foster Roos
Vice President, Growth & Strategy